Chances are you have been to a trade show even, or two, where you see row after row of lackluster tables with unimpressive backdrops. In this type of environment, there is likely not much that will stand out and grab your attention. If you don’t create an interesting display, chances are the trade show audience will not be interested, either.
Some tips that can help your trade show booth displays stand out from all the hum-drum booths surrounding you are highlighted here.
Create a Unique Booth
Creating a trade show booth is a big investment in time and money. If you are going to make this investment, then the very first thing you should do is find a way to create a booth that will stand out. Investing in a booth that you can re-use for a number of years down the road is going to be a smart move. If you are going to go with a cheap option when it comes to your booth, then you should consider another marketing avenue besides trade show booths.
Carefully Consider Your Swag
The promotional items that you choose to hand out at a trade show will impact your ability to grab attention and create a word-of-mouth buzz about your presence. If your giving away a pen or cup, chances are you won’t create much buzz.
Investing in a promotional item that is unique and high quality as what you have to offer is essential. If you are concerned about the cost, then keep in mind that not every single visitor will need a “huge” price. Consider an inexpensive, quality item that you can give out to those who visit your booth.
When it comes to the big item giveaways, your aim should be maximum impact. These are the items that you should only give to real prospects, but ensure you are also collecting their contact information to follow up with them after the show, prior to giving away these quality items.
Provide a Demonstration of Your Service or Product
If you are going to spend money on displaying your product or service at a trade show, then you should ensure that it is unique and valuable in the market. You should think of the attendees as a recurring sales call. If they are, in fact, your target market, then you should demonstrate the value you offer and why they should give their business to you.
